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The Value of Lighting in Dining Experiences

Within a restaurant or dining establishment, the customer always comes first. Customers should be able to experience excitement, well-being and gratitude from the food, establishment and their accompanying guests.

Researches have revealed that clients are exploring a different experience when dining out. Rather than “fast-track” dining experience, customers are now seeking for a “time-using,” more emotional, pleasant dining experience. Dining out should appeal to all senses, not just the taste of the food. Lighting is designed primarily for the customers, not for the establishment.

Similar to how lighting can set the mood, lighting can also boost restaurant sales. By properly setting the mood, lights inspire customers to enjoy an extended dining experience, which will probably lead to a larger order, too. The longer customers stay in an establishment, the more likely they are to consume more. Proper lighting can also help sell products by making the food look more appealing. For more significant effect, lighting should be placed in areas where it can dramatically accentuate bar and food items.

Lighting within a restaurant should always serve a functional purpose. Restaurants contain different areas that are essential to the establishment’s overall functionality and customer experiences, such as waiting areas, dining areas, and the bar area. All areas should have different lighting to reflect the purpose of each room. For example, isolated sit-down areas within the establishment should have darker light for a more intimate feel and tabletop lamps for further ambience. In contrast, the waiting area should have brighter lighting for a more inviting feel. By distinguishing space within the establishment, it’s likely will look larger, more accommodating and inviting.

VOLTRA develops innovative, cordless lighting products that provide a positive economic and environmental impact for our customers.